Dallas Redux…

We once used film cameras, drove manual transimison cars and read paper books. Ah the old days...

For those old enough to remember the Dallas TV series and the year the writers could not figure out how to end the season so they just made a “dream” sequence washing away the meaning of the entire season and pissing off the entire series viewership because it was if they wasted their time. This alone was interesting as this in the end as, hey Dallas was fictional.  So why where so many people upset when they were hood winked by the writers as isn’t this what fiction is about [make believe]?  However that isn’t what we are here to wax about  as its about what happened in 2007 around  Google’s legal dispute with a coalition of authors and publishers over Google Books which was put on the shelf while the parties hashed out a settlement agreement which was later announced in 2008.  However the settlement seemed to be anything but settled as  it attracted  a massive backlash which convinced Judge Denny Chin to reject the settlement earlier this year.

So here we sit after three years of pretending to work together to try and get the settlement approved, all parties are now back in courts and guess what?  Yes you won’t be surprised to know at each others’ throats as that’s why we pay lawyers right? However yet again, we aren’t here today to wax Family Feud style over this basic nonsense which this represents, however to discuss what it means to create “intellectual property” and release it into the wilds of the world if you will.

As at the heart of this is the fact Google scanned books (which they believed where copyright orphaned) and made the contents available on the internet.  As the one thing you will note that I’ve stayed away from is the commerciality of this as Google didn’t place a price on this by asking for money, however they are in the advertizing business and need content to drive visitors and one could see how this could be win/win as there is a problem out there that people are refusing to see.

This problem is that the printed book is dead done and over and the generations coming up will not know how to use them.  Laugh will you, feel free to however set your 16 year old behind the wheel of a manual gearshift car [if you live in the US] and bet dollars to donuts you get an interesting stare.  Second is hand them a roll of film and ask them to do something with it.  Least I also need to point you to the viral you-tube video of the young girl frustrated with the printed magazine as she tried to swipe its page to no avail.

It’s here in a world of unlimited search now powered by things such as Siri which knows better then me, that my two year old grandson will never know what that funny section [index] in the back of what was those wasteful single use devices which cost the life of many life giving trees just to end up in a landfill.  So the question begets us as do we allow many lifetimes of information to simply lay waste because of our jurisprudence, or is information really free…

About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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