And Go Daddy Bends…

Never make the mistake to think your your more then your customer base as you are your customer...

Ok for those that have been living under a rock, supporting SOPA, the “Stop Online Piracy Act” currently working its way through the U.S. Congress.   As basically this is a group of stodgy old timers who can’t get with a new thing and want us to live in the past.  Now as I’ve waxed before stealing intellectual property is still stealing, however as we’ve discussed on these pages in the past its time for a new modus operandi if you will as change is good, however one ISP found out the hard way and there are two lessons to be learned here.

Go Daddy is no longer supporting SOPA, the “Stop Online Piracy Act” as its been under significant pressure from an Internet-wide boycott which has convinced the  domain registrar to give the open Internet movement an early Christmas present [as I’m writing this on Xmass day] by dropping its support for the Stop Online Piracy Act.  In a released statement the ISP giant said the following:

“Fighting online piracy is of the utmost importance, which is why Go Daddy has been working to help craft revisions to this legislation—but we can clearly do better,” Warren Adelman, Go Daddy’s newly appointed CEO, said. “It’s very important that all Internet stakeholders work together on this. Getting it right is worth the wait. Go Daddy will support it when and if the Internet community supports it.”

However least you think that GoDaddy’s [embarrassing] retreat was all on its own, as it had a little help with a boycott which started on last Thursday and rapidly spread to the broader Internet. Even GoDaddy’s competitors got in on it by offering special deals with promo codes like “SopaSucks” to entice the willing to swap out GoDaddy. As Initially, GoDaddy had their head stuck in the sand [mistake number 1 in denial]  as they said they got a few emails which appeared to come from the boycott prompt, yet they didn’t see any impact to their business (yet)”

However this was their second mistake this POed their user base and drove the increased impact on their business which began to be more obvious [dollar wise] on Friday as people started to vote with their feet.

So why did GoDaddy  do this in the first place, well they say “In changing its position, Go Daddy remains steadfast in its promise to support security and stability of the Internet,” the company’s Friday statement reads. GoDaddy says it has removed past postings expressing support for the legislation from its website.”

So has GoDaddy really changed their colors, or is it just pandering to it user base as can a (GoDaddy or any other) fundamentally change as remember when you were a kid and your mom told you to say you where sorry, but you really weren’t, ya remember that don’t you…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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