And We Just Keep Getting Fatter…

Its interesting to understand how the body handles sugars...

Obesity fascinates me as it carries with it a ton of social “tells” if you will about how things work within that “society” as in general “obesity” is not a [in general] a natural act. Yes you read that correctly as in nature how many “obese” animals do you see where man hasn’t lent a hand? Case in point is my back yard, as a couple months ago we had several [White tail] deer come in so the wife started feeding them. After she started so did then neighbors and so on, so now you guessed it we have chubby deer and not only a fact of the number of people feeding them, it’s more so “what” we are feeding them. As prior to dinning at the Campbell household, their staple food was “grass” which was low in caloric value and high in fiber [meaning it moved quickly through the gut further reducing caloric absorption], yet we have altered their diet feeding them shelled corn. Yes, we have introduced them to a high caloric low fiber diet which is costly so what have we also done? Well of course, tossed in a good round of carbohydrates too in the form of deer kibble further raising the caloric count!

Yet more so back to my main point as what got me on this was an Economist article titled “Fat is bad but beautiful” which discusses the rapid growth of obesity in South Africa. As even though the goes that 40% of its 50m people live off less than $2 a day, South Africa has become one of the world’s fattest countries. As an amazing Six out of ten (60% majority) South Africans are now clinically overweight or obese. Additionally a quarter of teenagers and one in six children under nine are too as the story starts out to tell us of the death of 250lb nine year old boy of heart failure. So how can a society which lives on $2 a day be obese you ask?

Well that in itself is the answer as the poor here are damned if they do and the same if they don’t. As yes fast food (including processed) is booming there because it is cheap and it is empty. What do I mean by empty, well in short nutritional value as what we’ve figured out how to do is chain together long form sugar to create carbohydrates which carry no “nutritional value”. So the question is why do this, simple its cheap in fact very cheap and that is one of the reasons the poor pay if you will as its either no food or well obesity. As the human body was not designed to take in the levels of [man made] carbohydrates which we provide to it today on top of we are far less active then our forefathers where so again as a whole society needs less calories today than in the past, yet today we have far more calories available to us than any time in our past. As its this shift in affluence and what it means to society that we will tackle tomorrow as we are what we eat, like it or not…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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