Uncle “Bill’’ Wants You…

Welcome to my parlor said the spider to the fly...

Yes I know technically its Steve Ballmer that’s running Microsoft while Uncle Bill has decided to step back and spend some of his money.  Yet you know he’s still there and Uncle Bill for some reason in the title sounded better than Uncle Steve.  In addition it could be more true to call out Bill when you’re writing a post on world domination either as with Bill, yea I can see him taking over the world, Steve on the other hand, well let’s say I still can’t get that video of him on stage screaming for what seemed like three hours out of my head.

However long [years] ago, there was this show on the Discovery Channel about the creation of the Microsoft Xbox and near the start, there was a Microsoft executive who was in charge of the project say “Microsoft wants to take over your set top”.  In short, they want control of you (as most media companies do), via the “media” you consume.  To do this, Microsoft has now laid out their grand plan to transform that humble Xbox 360 into a “mega media hub” for everything from watching television shows, movies, games and music this year.

To achieve this, they will launch a new dashboard update which will bring to the populace the ability to use the amazing “Kinect” interface to search for content across all your services which are connected to your system [as you want them all connected right?].  Also the Redmond juggernaut isn’t planning on stopping here [why when you’re on a roll right] as will also add Microsoft’s digital storefronts on Xbox Live as well as live television too.

Ok, you say ho hum slow news day and this is just more digital fodder right?  Well that’s what I thought too when I read the story, however it hit me afterwards and had to come back to it as it was one word which I over looked the first time around.  Yes that one word, what was it, oh yes its “Kinect” their new hit interface, you know kind of like Apple’s Siri?  Aah do you get it now, well if not and your still stuck watching Dallas reruns, let me help you out a bit.

In short the world is changing and changing fast in the way we interact with machines, and what is amazing is just how fast the adoption rate has been.  As Apple has brought this power to our hand-sets, Microsoft plans on placing it in our living rooms.  This in short will mean a huge coming paradigm shift in the way we interact with our world and especially the digital one.  As the coming technological conversion of sorts will be focused on removing technology from just being “technology” to simply being a part of our life’s.  As a keyboard and mouse, who needs them when I can “touch”, “talk too” and “physically interact” with it [technology] via my movement…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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