Well it appears that Research In Motion’s (RIM) executives must read this blog as they have apparently decided that if they can’t seem to beat Apple and Google. Well just maybe they should join them as the company has announced that it will now offer its mobile device management and security software for both iOS and Android phones. This will now allow enterprise customers to manage non-Rim devices alongside their stodgy ole BlackBerry phones.
As their new software titled BlackBerry Mobile Fusion, is set to provide many of the same features which are now offered on RIM’s own phone OS and will enable remote locking of devices as well as remote erasing of their storage, application management, security enforcement, and management of WiFi connection. RIM is targeting a release date somewhere in the first quarter of 2012, according to various news sources writing on the subject.
In this move RIM is acknowledging the growing trend of companies adopting “bring your own device to work policy” in order to accommodate employees’ desire to use their own smartphones and tablet computing devices in the corporate enterprise, thereby admitting to the fact both the Playbook and Black Berry are losers in the market.
RIM figured by integrating with iOS and Android, they will become the de facto platform for managing mobile devices in the enterprise. As this is a good business 101 case study as here you have the once great and mighty now falling in to obscurity and if they would have held on to their old ways their days were clearly numbered. However by sucking it up and accepting this change of fortune to turn lemons into lemon aid is a good lesson to learn for many companies.
Waxed here in the past, top “tech” firms typically stay at the top for only about 3.8 years before falling out of favor [look at Microsoft] as they have a hard time letting go of the past. It’s with this said RIM has earned some accolades in my book as this goes past the purview of this post. Yet the future is clearly set to divide hardware and software companies into two camps and the software one is an easier life unless you’re a behemoth such as Apple (also never figured I would be writing that Apple was a behemoth either). As software has high margins and low cost as it basically lacks any resource capitalization.
So it just goes without saying that I’m looking forward to my “crack berry” app on my new iPhone 5 (with a 4 inch screen hopefully) by next summer (or sooner)…