Ahoy Maties…

To Pirate or not to Pirate, its all in the Economic Model...

Well it appears America is again number one at something as a newly published survey of American attitudes to online copyright infringement revealed that 70 percent of all 18 to 29-year-olds have pirated music, TV shows, and even movies!  Yet it also points out that two-thirds of those who do happen to acquire copyrighted material without let’s say permission also acquire content legally.

The outcome of this program was the result of polling 2,303 American adults during the month of August and in part funded by Google and titled “Copy Culture in the US and Germany”.  As the polling revealed that over 45 percent of all Americans have engaged in some form of piracy in the past.   It also pointed out that young people also skew the numbers significantly as it found that while piracy is common, it  is also for the most part a relatively casual act.  In fact it appears that only 2 percent of Americans are “heavy music pirates” weighing in with more than 1,000 tracks of infringing music.  As survey said only a mere 1 percent of Americans were heavy TV/movie pirates who have snitched more than 100 infringing titles.

In reality this for most people meant that downloading music and video went  hand-in-hand with acquiring it legally.  As less than one-third of the surveyed pirating populous admitted to owning an entire collection of illicit material.  Survey also said that a large number of pirates have altered their behavior in response to more attractive “legal” services for acquiring content.

Here if we take music for example,  46 percent of American  surveyed  said that they grab unauthorized music less often than they used to in part thanks to legal streaming services while when it came to video, about 40 percent claimed to have already curtailed their activity because of legal alternatives like Netflix.

So for the new world order of electronic media what does this mean?  Well simple, instead of spending millions of millions figuring out how to stop it, turn those same dollars around and figure out how to make it cheaper and easier.  As think about it, why pay the same cost for a download song when you no longer have all the logistics such as creating CD’s, packaging, shipping, stocking and so on!  In short 98 percent of the cost is gone and yet the greed (as capitalism is a fair “competitive” balancing of cost for product and not a “raping” of the consumer) continued.  Therefore this was the reaction to negative market action, yet now the tide appears to be changing which is critically need as we enter into the media consumption era …

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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