On the heels of a major European outage, and with Senior Executives at a trade show in the Arabian sub continent they announced they are placing their full support behind their PlayBook tablet. To further this, they went on to say that the reason for the slow sales was due to having miss focused the marketing [assumingly at iPad buyers] and they need to refocus on their Black Berry fan boys if you will.
However to me this was a WTF moment as who is a Black Berry Fan Boy anymore? Come on guys, is the air that thin up there as your handset sales suck too and your fan base is a captive audience because of corporate America and push mail. Their app ecosystem is lame at best, and their handset design thrill Gen-Y about as much as a cold sore does.
So how can they have their heads stuck so far in the ice (hey it gets cold up there) to not see the hand writing on the wall. As steering a ship is not an easy task as turning on a dime just doesn’t happen. Yet lying to oneself is a sure sign the end is near as a result of creating a self full filling prophecy and this is a lesson we should learn from as leaders.
As first, when the educated buying public as myself see this, it fuels the concept they are on the way out. Therefore, it’s very unlikely they will get any more of my money. Second people spread word of mouth (even blog posts such as this) to others further tainting purchasing decisions. Neither of these have positive results and once started, it will take twice the effort to turn around, meaning each day the hole gets twice as deep as the day before.
Then there are the internal aspects of what is happening inside the company (RIM) as when management starts fooling themselves, then change becomes twice as hard each day as with customer perceptions. Too, as management fools themselves, they distance themselves from staff who are closer to the real world again sending them faster and faster into the abyss of becoming one with yesterday’s news paper.
With all of these things looked at as a whole, its clear RIM has gone down on the one, count now on the two. So therefore they only have the “three” left before they fade into the obscurity of technological history and are remembered alongside the Motorola brick phone as Gordon Gecko called and wants his phone back…