Apple Disappoints…

Introducing the iPhone 4S, oh wait, maybe its the just the "4", I cant tell! Oh well buy it any ways its got the Apple Logo on it!

Well the big day has come and gone that being October 4th, as there were hopes around the world that this day would leave another “mark” in the tree of technological revolution.  However at best it provided no more then maybe a “nick” on the evolutionary walking stick, and even one could say just another ho-hum day in the Silicon Valley.  As what was their big news, well of course the iPhone 4, oops meant to say iPhone 4S.  Wow (insert yawn here), a faster processor yippee now we are competing with the PC market where we whip it out to see who’s transistors are bigger (in numbers of course).

Now what our venerable friends in Cupertino missed is it’s not how big their thing is, rather how it is you use their “thing” which counts.  Ok, fair enough you say this was all done for the love of Siri right.  Well, maybe however, remember Siri has been out on the now legacy iPhone 4, so to me Apple simply used this as a reason to create traffic to a not so much needed upgrade path so why do it rather than waiting for the real iPhone 5 to show up?  You know the one with all the tear drop cases floating around China, oh wait they must be for the new Samsung phone, yea that’s it let for it instead!

Also, yes I know Christmas is coming and there has not been a good Apple buzz since March with the launch of the iPad 2, however how much hype can you have before it’s no more than crying wolf?  Watching the keynote, the crowd was truly stunned in the unveiling of the latest darling and not in a good way!  If I was in the crowd my thoughts would have been “how in the hell am I going to explain to my boss the cost of this trip as there is no story here”!

What would have been interesting is to do a Tweet info-graphic of all the Twitter Tweets fleeting the room as bet you dollars to my favorite donuts that the number 1 word on the list would be “Lame” followed by “waste of time”!  Well Apple if you’re listening chalk this one up with Mobile Me & Ping while slapping the big “L” (sign)to the forehead as this one is a Big Loser! Let’s hope your next try is better, as Windows 8 Metro might not be looking so bad any more…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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