What has American Idol Done to Us…

Is short shortsightedness killing the music industry? Yes!

While not a big fan of the show now or even in the past, the only interest it ever had for me personally was just how nasty Simon could be while having such a dry personality.  However it came to me as I was sitting there having my hair cut at a trendy salon in a local mall where music was play in the background and no doubt it was a satellite service as there was a disc jockey announcing the song blocks before they were played and having had to wait through several prior blocks it started to hit me.  In fact it wasn’t only me yet the disc jockey too as he said it about the same time that the realization hit me.

Yes the over whelming majority of the songs played were not from established artists, however top picks from the American Idol  show as the friendly DJ said this you could hear in his voice wonderment and concern as I’m sure one of the things in his mind was had the computer gone nuts.  As for those who have spent much of their time under a rock for the past decade or two might not realize this, but unless it’s a request type show (like Cousin Brucie)  a computer is picking the song mix based upon a whole bunch of criteria as radio is there to subconsciously sell you.

So it’s the machines job to match the song groups to the audience and products being sold in that time slot to come up with a best fit.  So here we have the crew from AI (formerly known as Artificial Intelligence, now replaced by American Idol) dominating the charts, or are they?  This is the point I’m pondering and have for some time and the reason for this striking me as the Idol show is destroying the music industry and yes you read that correctly destroying economically. Wow you say a bold statement yet a real one in a time where the music industry is on the ropes, and here come the video/tele-media industry to yet give them another smack down.

Ok, here your saying that wait a minute cow boy the record (music) industry is getting part of this right so how is this that bad there Jimmy Dean?  Simply as they are selling out their long term profits as the only other (non-AI) singer in that block as mentioned by DJ was guess?  Ok, not the band, you were suppose to make a “guess” and if you guessed Rod Stewart you were a winner, however how did he end up in a song block with 5 AI stars?  Is what the DJ had to be scratching his head about, yet this is the point I’m going for is that Rod’s song had raked in money for 30 years and the AI songs for the most part less than a couple.  Furthermore would they be 30 year songs, the answer is no as they are throw away voices and lyrics for the most part.

So the record industry is again selling themselves short and maybe we as a market should do the same as who remembers ah who was it that started with a “K” on the first Ai show?  Yea think it was Kelly “what was her name”, it was a “her” right?  Can’t quite recall, well you get the idea…

P.S. Remember there there are only so many ears and so many hours, so if a radio is played in the woods and there is no one there to hear it.  does it make a sound?


About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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