Apple Kills the Optical Disk…

We once loved him and we now hate him, so long optical disk we just got to know you...

Well our friends in Cupertino have done it again, and this it’s not so much of what they did. Yet more so of what they didn’t as I’m not speaking of the new thunderbolt port either.  As Apple long known for bringing innovations such as the mouse, 3.5 inch (hard plastic) disk drives and least we forget the concept of “windows“.  Yes, know that many of these where the brain children of the folks at Xerox PARC, however it was Jobs as in Steve who made them “commercial” successes in the market place.

However now it’s what Steve hasn’t done which is what is of interest, as it’s here in the new generation kit out of the Cupertino giant we see they are shunning the stalwart optical drive.  Yes what did the DVD ever do to Steve you ask?  Well for starters if you can’t slip that shinny disk in that slim slot then how are we to get apps on our machines?  Wait let me guess, yes that’s it the App Store!  Apple again is headed for world domination of its ecosystem, so it will be the job of the software developer to serve Apple and not the customer.  As Steve’s goal is one thing and one thing alone, he wants to own the “customer“.  Yes he wants to own you, Joe the buying public as this is the “holy grail” of the commercial world.

The other aspect this signals is not only the death of the “software media“, however media in general.  As remember this is the man who killed the CD with mp3 and iTunes.  So why stop there as he’s created the worlds largest music establishment so he must be on to something to say the least. So this leaves me to wonder whats next?  Will iCloud mean the death of the disk drive, so we all should be short EMC?  Kinda as the disk drive is in the sights as even yours truly is a big dropbox fan and my hope is iCloud will place completitive pressures on them to drop their price a bit as they still “seem” to be on the high side.

However what does it mean to get our apps over the wire, along with our storage?  Yup, your right, bandwidth and lots of it!  However where is it going to come from, as waxed prior Comcast is cutting people off for up to a year for over subscription and AT&T has also announced they plan to throttle  back their “unlimited” subscribers.  Hey wait a minute, if they do throttle them back isn’t that limited service?  Well you get the idea as waxed, or better put wained here in the past.  Lack of bandwidth is the largest risk we have to our economy today.  As cable (TV) is dead, long live the cord cutters as it’s going the way of the home phone and your friendly neighborhood Blockbuster.

So as merchandise was once held up by the US Postal Service, so will be the case with the telecommunications providers as “product” will only be able to move as fast as the pipes which carry it…


About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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