New World of Infographics…

The replacement for the written word?

We’ve waxed on the general topic of infographics here in the past; however of recently I’ve come to a new epiphany on the topic of this after seeing two things come together.  So let’s start with the first which are eReaders and tablets as they overcome an issue of “pages“, as think about it this way, if a document is 1 or 300 pages the cost of “production” in the eWorld is about the same.  The same goes for the brethren of pages being “ink” usage as the more “ink” the more money and the more “colors” the more money yet again in the print world.  However in the eWorld, this again is no longer the issue so economics will  be the game changer in this space allowing for vast new forms of “expressions” to mature unbound by physical media costs.

Second is the collision of forms as since the day of Gutenberg “type” has been the leading means of communicating information, however this is sorely outdated as in today we do not have the time to read all of these words.  As mentioned in a prior post a Twitter is only 140 character, however in Chinese [Mandarin] ideograms this would be a novella which got me thinking.  As our good friend Napoleon Bonaparte said a “picture is worth a thousand words” which backs up our Chinese Ideograms concepts.

To top this off the ePub/Mobi format are about as long in the tooth as the T-Rex as its centered around html and supports only inline images meaning they float which makes it hard to link to text.  So in short we have the Web 2.0 so why not the Word 2.0?

As it’s here I’ve noticed  the rise of the graphic novel and comics, now before you roll your eyes the mesh up which is coming is extending the density of “infographics” as here we will use pointed pictures (graphics) coupled with equally “pointed” words which will relate and expand the message of the graphics.  The delta which will make this different is the typical “infographic” is today more “graphic” then “typographic” hence leaving a lot of “white space” open in the body.  As this new form of media will fill these open spaces with a greater array of content then was possible in the past, yet in a smaller physical area.

To see some of this in its embryonic states, all one has to do is look at the “magazine” type apps making their way to the iPad and the tablet community in whole as not only are we mixing media types likes images, words and video.  We also have the ability now to “interact” with the data as a “whole” to find what we “need” rather then what the author wants us to have.    So look for this new form of communication to be found at a tablet near you sometime soon…

About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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