Your World Isn’t My World or Is It…

The responsibility to understand the world around us remains solely our responsibility...

Here is an experiment for you and a couple colleagues as your sitting welling away the hours serving out your time of indentured servitude while chained to your cubicles. As the idea is a simple one, just choose a topic and type it into Google and compare the results. Ok, you’ve had a few minutes to do this, so what did you and your enlisted cohorts come up with? My bet is most [of you] if not all came up with different results as Google uses over 50 different base criterion such as your location (gained from your IP address), to the type of browser your using, to operating system and so on all without you even being logged on to “Google“. As it’s here we see what Eli Pariser calls “Filter Bubbles” forming in our day to day life’s as the autonomous world around decides on its own “what we should see” based upon “what it thinks we want to see”. In a away when watching Eli’s TED presentation, chills when up my back as Well’s production of Citizen Kane and the power of the press creeped forward from the dark recesses of my mind only to meet a benevolent version of the terminator. Here the machine can and will isolate us as maybe it thinks we are too squeamish to deal with the genocide in Darfur, so it filters it for a local baseball game where little Timmy hit his first home run, yet people are being slaughtered. Here the Internet is only providing a hand in delivering us “Pleasant Valley Sundays” where the lawn is always green and the world is viewed through rose colored glasses. When in reality a view of the virtual world is being over laid upon our physical one leaving us with a distorted perspective of the world. As think about this one, what if you went into a store that only had products which aligned with items you purchased in the past? As you ponder this and Charles Darwin turns over in his Westminster Abby grave, ask yourself where has “natural selection” gone? Yes my friends, while we would like to think we can live out our life’s in of the absents of diversity or adversity, both are core requirements of our survival. As with diversity we lose our evolutionally ability which bought us to landing a man upon the moon and returning him home safely. As what would have happen if half the American people did not hear John F. Kennedy’s now famous words which achieved this in lue of some sports scores just because a filter didn’t think you liked space topics? What about knowing “adversity” as those who where around to remember the 60’s have the images of the young Vietnamese child running down the road naked after a napalm attack, or when General Ngoc Loan placed his pistol to the head of a Vietcong prisoner and pulled the trigger while the photographer snaps the shutter as the bullet entered the man’s brain ending his life all in the time of a camera click. While there are more “pleasant” things out there, these are also the realities which when shown we could not turn away from and therefore had to do something about. These my friends are the things we need to make us not only human, however better humans and while services like Google, Yahoo News and so on are all great things. Let’s insure we never forget that the responsibility to understand the world around us remains as it should be, solely our responsibility…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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