The Death of the “Flip” (Camera) and What it Means to You…

First the Alarm Clock, now the Flip...

The Death of the “Flip” (Camera) and What it Means to You…
The announcement by Cisco around a month back about how they intend to kill off their newly acquired and popular one might add Flip Video camera got me to thinking. For starters had to question why in the first place would Cisco buy a video camera manufacture anyway? Guess it’s like the printer business as the likes of HP, Epson and Cannon will go out of their way to find new ways for you to print as their ink factories are their golden gooses. Here the only thing which made sense to me was Cisco is doing the same for “bandwidth” as the more video (read as big files) there are floating around on the internet, the greater the demand for their networking hardware which is their version of the golden goose so why kill it off if that is the case?

Part of the answer might be found in a prior post around the first of the year where the venerable iPhone 4 failed to awake hundreds of thousands of folks from their slumber the first few days of the year because of a software bug which confused weekdays with “weekends”. Here it was clear the “smart phone” was displacing the alarm clocks real estate on the nightstand yet creating another casualty in the all or nothing war for the universal device. As think about it, why do we need an alarm clock when our cell phone can do the same thing?

It’s clear that our cell phone handie will do far more for us then simply allow us to make calls to family on those Hallmark Holidays as if you don’t buy an alarm clock what will you do with the money you save? Because as you can see, what you need is not an alarm clock it’s a device which tells you the time and wakes you (hopefully) at a prescribed point. In fact your smart phone handie can do one up on your ole alarm clock as it can also measure your sleep habits and wake you at the optimal time! Think about it, no more waking up on the wrong side of the bed and let’s see that old fashion alarm clock compete with that.
However what does an alarm clock have to do with the Cisco Flip Video camera you ask, while it simple as the answer is the same. With the still and video cameras in smart phone handie’s is so good what do you need to drop another 150 bucks for anyway? So chalk another one up for the smart phone as its getting close to moving in on “Ace” status by being our internet connection, video device, radio, alarm clock, and so on. So what’s next you ask, well if the Flip has fallen and can’t get up, then the logical target the smart phone handie will be setting its sights on the “point and shoot” digital camera as being a photo buff, have already noticed a thinning in the market and its only time before we see vendors closing out their consumer lines.

Again summing up the impact of the smart phone handie on our daily life, can’t help but think of Albert Einstein as he spent all his time after his “miracle year” hunting for the ever elusive “unified field” theory only to die empty handed. While it seems that where he left off the “smart phone” has picked up as in the consumer world its done what the venerable Einstein could not in “unifying”” our life’s however never should we forget those which control the invisible strings connecting these devices hold the keys to Oz…

About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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