Not all Smart Phones Are Equal…

For Fee or Not for Fee is the Question...

One of things which have struck me as odd lately is the disparity between the various “Smart Phone” vendors and the application market for those devices which has become somewhat a phenom of its own.  In one aspect its, not so surprising as before the rise of the “App” as being anything of interest, there was the venerable “ring tone” market where people would ante up anywhere from 99 cents to 3 bucks to listen to their favorite tunes aligned with the callers in their phone book.  In fact the mobile phone industry made more money from selling consumers “ring tones” then the core of their business of providing “air time” itself.

Also in this discussion, I’m not looking at the proverbial battle of which is better iOS (iPhone) or the Android Operating System, and least you Black Berry pundits out there think I’ve forgotten your platform, rest assured it will come up in discussion.  As what you ask got me thinking of this topic, well for starters my wife has one of Apples ™ venerable 4th generation iPhone’s™ while our son has a an Android on the HTC handset and both are admirable pieces of technology respectively.  However one thing which keeps coming up over and over again is our son gets an App for his   Android based phone, its typically free however the rub comes in that in many cases the same App on the Apple ™ platform is for a fee.  So if it’s by the same vendor why would one be free and the other for fee is the question?

One of the things I can share is the Apple iOS platform is harder to write for, or in other words develop applications for as its uses a far more complex programming language (object C) then its Google spawned competitor which uses a web based (Java) language for its development needs.  In addition Apple ™ applies more quality gates to the “go to market” step to help ensure the user experience of its brand is maintained whereas Google is simply a “come as you are” and “use at your own risk” App store type proprietor.  However this still really doesn’t explain it as free is free and if it takes say 30% more for the Apple ™ version, 30 percent of “zero” is still “zero” so we need to look elsewhere for our answer.

One of the things that I’m now pondering is, has Apple ™ instead found the “holy grail”?  Ok, not referring to the “chalice” nor Mary Magdalene and not even someone of the St Clair blood line however instead a “tap”.  Yes, have they “tapped” the ability to drain the spigot of social affluency? As the “holy grail” in the marketing world is finding the “buyer”, now put that Homer Simpson look away for a minute you can get it back out later when discuss the Black Berry.  However earlier in my computing career I spent time looking at our customer base and working it back to see what they liked to create a model to find others just like them.  So say for example we take our 1,000 best customers and cross reference them across say magazine subscription lists from a dozen periodicals and we discover that 90% of them receive the same 3 on a regular basis each month?  The right answer is yes, than all the folks that get the same three would most likely be good customer potentials too.

In this case we where “chasing” affluancy, however the more and more I study it, have to believe Apples ™ success has come from it turning the tables and “acting” as affluancy thus being affluent and we all know “birds of a feather flock together” and therefore much like St. Peter collects the toll of penitents at the Pearly Gates, so does Apple ™ to the world affluancy…

P.S. Oh yes, promised something on Black Berry.  Well RIM ™ if your reading this wake up and smell the coffee as your handsets are right up there with Windows 98™ and your salvation will come in the form of an iOS/Android App which emulates the messaging abilities which is still a leader.  As the old adage goes “the soul is willing, however the body is unable”.

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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