A recent study commissioned by the renowned consumer polling organization Nielsen concerning the new phenom of “tablet” computing yielded several interesting facts which were released on their website. While their findings maybe not that surprising to the owners of these devices at the “micro” level, the “macro” implication will “toll” a bell for many ole stalwarts as the quote from their site reads:
“When asked whether they used other connected devices more often or less often since purchasing a tablet, 35 percent of tablet owners who also owned a desktop computer reported using their desktop less often or not at all, while 32 percent of those who also owned laptops, said they used their laptop less often or never since acquiring a tablet. Twenty-seven percent of those who also own eReaders said they use their eReader less often or not at all – the same percentage as those who also own portable media players. One-in-four tablet owners who own portable games consoles are using those devices less often, if at all, since purchasing a tablet.”
As first off one can easily pick out the demise of the desktop which isn’t a big surprise as the laptop, then netbook markets have steadily whittled away at as people do not want to be tied down to a desk. Mobility is a key message and the desk-top resurgence is a kin to “fin’s” returning as a popular item in automotive designs.
Next in line is the original “desktop” killer, the notebook computer only 3 points behind its prehistoric rival which is a telling number in reading the tea leafs one would say we are sitting on the fence of a paradigm shift which is coming down the pike. As flexibility, powered by the act of “mobility” will be a key driver in the social economic enterprise for the next several years.
Then there are our eReader friends who I’ve said from the get go were dead and just didn’t know it as the tablet is clearly not just kicking out the legs, its breaking them off at 27 percent given its still a virgin market so to speak. Then carrying forward to the game console, again it’s approximately a 25 percent shift away for a platform [the tablet] which has only been out in force for less than two years.
While in the title I poke fun at Dell, HP, Lenovo, and the like as they fully deserve it as they’ve missed the boat and this doesn’t come from being an Apple ™ fan at all as in fact many of Apple’s ™ policies I deeply deplore however anthropologically they’ve gotten it right and the real message which is “products do not make the people”, however in fact “people make the products”. As waxed about in a prior VHS/Betamax post, the best mouse trap doesn’t always win as the Xoom ™ technology is superior to the iPad, however its “form factor” is a total failure! The “tablet” IS NOT A LAPTOP COMPUTER and therefore should not be made to look and feel like one as if you do that, it’s a BAD one.
Note to self, flexibility empowered by mobility, supported with an aggressive form factor is a winning combo no matter the under lying technology…