How to Make 60,000 Friends Overnight…

The Measure of Global Emotions (TPS)...

Needless to say Social Media has once again reshaped our world even reaching to the other side of it in Abbottabad Pakistan when at 1:00am the Twitter servers found Sohaib Athar still awake and typing away about the nuisance of a rumbling noise overhead.  Little did this innocent bystander who moved to the city of Abbottabad for safety reasons know that this disturbance to his sleep was in actuality the culmination of nearly a decade long man hunt spiraling its way to conclusion which the world was in need of one way or another.

However what is intriguing is the collective consciousness which social media forms and especially in the case of Twitter™ as its 140 character limit unlike Facebook’s™ open format means a far more succinct message as well as “more” of them.   This in turn moves the information from a static format to a dynamic platform allowing for a greater amount of “intelligence” to   be passed back and forth between its users.

Circling back after the fact, Sohaib Athar awoke to find he now had nearly 70,000 followers after word got out he was a bystander to this event and everyone wanted a piece of him, well at least a virtual piece if you will.  However this too is interesting as why, would so many people jump onto Sohaib Athar electronic coat tails?  It’s clear the show was over and if there was an “afterglow” of publicity because of the downed chopper, the military were assuredly to have that blocked off so what was there to see?

For better or worse, people however just wanted to be part of the moment, they wanted to be part of something big which took them past their daily grind in the coal mills, assembly lines and even the front lines of a war.  They all wanted a virtual seat in Abbottabad, the town where Sohaib Athar figured he would find safety yet come to discover two American war birds circling over head.  Well these people even if only vicariously have found their connection to fame as people gathered at water coolers and drinking establishments the world over to compare Tweets.

On the other side, what if one were to tap in to this flow of consciousness known as Twitter as you bet this is where the commercialization of the service comes in at as it’s the all knowing and seeing Carnac the Magnificent only without Johnny Carson this time. As while Sohaib Athar might have been the first to message his Tweep’s about it, he surely was not the last as the Twitter servers where pushed to the breaking point to keep up with all the fast fingered users out there Tweeting their Tweeps of the news.  In fact an amazing 5,106 tweets where crossing the wire every second at prime time during the presidential announcement.

As not only the number [of Tweets] played out to be interesting, so did the sustainability of the “Tweets”  as measured in “TPS” or Tweets Per Second which will assuredly become a new measure of “global emotions”.  However in predicting the future, I have to hand it to my darling wife, as she called it spot on Saturday long before Sohaib Athar fingers typed their first Tweet.  When the postponement of Will & Kate’s honeymoon was announced she turned to me and said “something big is going to happen”.  My response was the atypical yea sure, however today; it was Crow for dinner…


About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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One Response to How to Make 60,000 Friends Overnight…

  1. Pingback: How to Make 60,000 Friends Overnight… (via The Viral Loop…) | The View from C-Level

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