Will Google Ever Grow Up…

One of Ten?

Of lately Google has been getting a lot of negative press and most of it very well deserved as its time for them to grow up or get out of the kitchen and come in with a real plan as their focus on “ad clicks” model is a thing of the past and their “here now gone later” attitude in the consumer market is not good in the market place.  As a frustrated customer is an “unhappy customer” as what if you bought one of the dead-end G1 phone’s or even for heaven’s sakes were one of the ten people who bought a Google TV, or how about a buggy Xoom tablet (yes the list does go on doesn’t it) how would you feel?

Even a recent Wharton article calls out the venerable search company for living its life in a “perpetual beta” as it seems to toss fecal matter on to a wall and proclaims what sticks as “art” and the remains which don’t as simple fertilizer, however the masses are catching on to the darlings tricks and its only a matter of time.  However it seems that of lately that there is more “fertilizer” which is getting stuck to consumers shoes and tracked across the carpet then is hanging on their walls as art and the stink is starting to rise as consumer intoxication with the search giant wears thin.

There’s no question in the world of Geekdom that we shouldn’t applaud Google for being willing to experiment in new markets and quickly move on if the product doesn’t succeed. However would you like to be the one to drop $700 worth of coin on a new Xoom tablet  with the new “Honeycomb” OS  just for it to crash all the time?  While analyst Trip Chowdhry  at Global Equities Research, said in a research note that Google’s tablet effort highlights how expectations have shifted for the company as “Honeycomb” is a tablet operating system that is too complicated for consumers.  As he goes on to point out, that Apple™ has set the bar very high with something that just works.   So it’s clear that , Android tablets will have a tough time playing catch up to Apple™ and is Google really committed to the long haul of the platform or when the next shiny thing catches their eye, will it be just the same as yesterdays click through?

Another example is Google’s Gmail as it was in one of the world’s longest running beta programs for five years!  It wasn’t until, Gmail came out of beta in July 2009 that Google acknowledged in a blog post that the “beta” tag would not suit everyone, such as “large enterprises that aren’t keen to run their business on software that sounds like it’s still in the trial phase”.  Well no kidding, as could you just see General Motors, Ford or the like entrusting their business operations to beta software?

It’s with all this said, that I say its high time for Google to become a real business and put down the party hats, and noise makers to come up with a real business plan before it’s too late as the buying public (the ones with the real money) will get fed up with the brand and find themselves in the arms of Bing…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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