The Future is Here, Sort of…

The Next Big Thing!

Did everyone see the big news today, yes Amazon™ released its new cloud storage for MP3’s as it’s no longer how many Gigabytes your music player has any longer, it’s now only limited by the clouds themselves!  Hey wait a minute where is the venerable Apple™, the king of the current music selling heap and wait again its Android and Web only with no iOS (Apple™) App!

So why is this the future you ask, simple as I’ve been writing about this for a while, like in the post “ditch the wire”, where the key is to have persistent connections to the internet.  This is the key as while we are only speaking about music here, this will push far past that  in extending computing cycles to enhance the abilities of mobile devices to process information’s (at lower power levels)  to having business relevant data available in real time.

However while all of these aspects are important, the purpose of today’s post is more around the scooping of Apple ™ in their own backyard as this is clearly a disruptive move in this space which has many associated ramifications as mentioned above.  As the king of the heap with the premier store front for the past good number of years, however Amazon™ has now brought to the table a game changer as its now brought to the consumer a  “go anywhere play anywhere service”.  This is also disruptive not only to Apple™ however, also the likes of storage companies such as makers of consumer disk drives as if you can store your media in the cloud, why buy bigger and bigger hard disks or media players if this is the case.

The other piece of this storage puzzle which will compound (impact on storage sales) this is the “one copy with many links” concept which is how Amazon™ is going to make this work is they are only selling a “link” to the file and the actual file itself which is a fantastic concept.  For those not in the IT field, what this is a kin to is the “short cuts” on your Windows ™ desktop, as they are simply links which point to a single file elsewhere.  Thus you can have thousands of these “links” which take up only a few bytes instead of the mega or even gigabits of storage in prior content models.

This is also great from a “buy once, play forever” concept as since all of this is centered around one binary file, so if it were to change it could centrally be recoded and one could even have a say a very high resolution (bitrate)  audio file which could be ripped down on the fly for use on various devices to match the need and bandwidth.  Again, the dream of most audio & videophiles out there of no longer having to buy, then re-buy the same media when new formats like Blu-Ray™ come to market.  Again, less money for the purveyors of said media because of these disruptive trends.

One of the final points, is Apple’s™ greed catching up with them, as with their “I want 30% of everything in the iOS universe”?  As this is the first time that Apple ™ has been second to Android  which has to make the iUser a bit nervous as one of the key aspects of being an iUser (a user of Apple™ iOS products) as they’ve typically been on the forefront of the  feature bandwagon and one of the key drivers for paying the Apple™ premium if you will…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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