The Browser Wars, Enough Already…

The Death of the Browser...

Here it is March 17th 2011 and the USA Today is running a story covering the new browser battles titled “New versions of Firefox, IE go head-to-head” touting the release of Microsoft Internet Explorer 9 and Fox Fire 4.  Not sure why this is still news, as how does the browser make news these days anyway?  As for the most part the “browsers” simply provides a container to render images and text from the internet and with the rise of the iOS (Internet Operating System) device we are seeing less and less dependency on the browser and a greater movement toward a Web based OS (Operating System).

As enough now with the browser battles, what we need to see is the iOS battles start as the browsers were simply a means of retrofitting an OS which was not specifically designed for integrated network connection to work as such.  However in the new world order connectivity is unified in that is more complex then that showing static data in a window.  As my iPad has a GPS, Gyroscope and 2 cameras  which when combined can provide a real time perspective of 3D space and being intrinsically linked  with the internet means the processing load and data access can be shared with many other like nodes.

In short this is the crowd sourcing version for the machine set, as any more very little of my time is spent in the browser when mobile as there are specialty apps which perform the direct task such as finding a Starbucks Coffee house and how long it will take me to get there, or letting me know what gate my flight is leaving from, if the plane is there and where did it arrive from in case there is a delay.  Again, all of this is now a button push away, so who needs a web browser anymore?  Why spend the time “surfing” to an airline site when at a “push of the button” you have the information you need?

This is also the reason to believe the personal computer as we know it is heading for a sun set as applications can now be better served from the cloud to a lighter weight client “device”.  In fact with the new Motorola Atrix unit you’re starting to see the future where you dock your phone and you have a full size keyboard and screen.  Then, when you’re finished with your work and it’s off to pick up the kids, in your pocket the phone goes.  This integrated philosophy will go a long way to reduce re-buys, as most people have a gaming box, home computer, laptop, MP3 Player, and smart phone.  The social effluency to acquire all these devices is very steep.  So in short why do we need to keep re-buying what we already have?

Also back on the browser topic, there is only one browser and folks that have followed Pwn2Own know it’s not Apple’s Safari which was the first to fall, followed by Windows Explorer, however no one touched Google Chrome.  Then to make the game that much more interesting, Google also tossed a cash prize of $20,000 on top of the kit to draw more potential challengers and guess what still no takers.  So guess what browser I use?

It’s also worth noting too, that “Chrome” the browser was the first generation if you would toward the creation of Chrome the OS, which goes a long way to explaining the message here.  As it’s so long to our friend the browser we knew him well, as today its hello to our new (unifying) friend the Internet enabled Operating System (iOS).  Let the new wars begin…

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About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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