Last week Apple Computer™ announced a change in its iTunes policy which states if an App sells additional content; it must also make that same content available via the App store too. What does this mean for Apple loving enthusiasts you ask? Simple, its extortion if you will as now these same vendors will need to give an additional 30% to the Apple Overlords in Cupertino.
Ok, so you start taking apart Apples™ statement above and you say “hey, this doesn’t mean you still can’t by direct from say Amazon. It just means they must offer both“. Well, yes however what your missing is the word “both” cost money to code into the App, support and oh yes it’s also means someone can’t charge more for content inside of the App Store while having to pony up another 30% for the privilege to be on the “Apple” platform. So this means vendors will have to inflate their content prices outside of the App Store to adhere to the new Apple rules. So what does this mean for the average Apple™ user out there, well yes your right as we will be pick pocketed all the while Steve Jobs smiles as he strolls the sunny California streets on his way to the bank.
As if one accepts the logic (albeit still a stretch) that Apple™ needs to vet the executable code prior to release in order to maintain the quality of their operating environment and user experience. It should also be noted that this also saves Apple a ton of time and money as it doesn’t have to invest as much time writing in control routines and the like to protect the privileged operating space of iOS as tightly as other OS (Operating System) like Android must do to control access to their “kernel”*. However non-executable content should not be managed in this way as its detrimental to the free market design as it is not platform dependent as is the application.
So where is the FTC (Federal Trade Commission) in all of this? They were quick in coming down on the Microsoft Explorer issues as did their European counter parts. So where are they today? Has Apple™ really grown that “socially” powerful that they can now scare the FTC? Notice the caveat of “socially” used to define the power and not monetary (well they have that too as did Microsoft which did not fare as well for the sake of making a point) as do they the FTC a governmental organization fear the uprising of the Apple™ Zombie nation? Maybe they fear the potential of imposed social backlash to the political overlords who are elected officials?
No matter which it is its worth making your voice heard on this matter as one would think that Stevie Jobs would have had the time to download and watch “Wall Street” to learn from ole Gordo Gekko that in the end “Greed” wasn’t really as good as he thought…
*Note: a Kernel in Operating System terms is the “brain” of the system which manages all the applications access to each other as well as the hardware and holds the highest privileges to all aspects of the device both hardware and software wise.