The Web Is Dead, Long Live the Internet…

So it has been written via Wired Magazine however what does it mean for us “joe averages” as we eek out our daily life’s?   In short the end is approaching for the creation of Marc Andressen’s popularized creation, the venerable web browser.  Well the swan song might be a bit premature however the call is out there as we look at traffic patterns which course the arteries of today’s  internet.

In the days of old when the browser was king, Microsoft ™ and Netscape ™ graced the covers of the glossy periodicals of the  period while the news from  the European Union hinted that might was out pacing right.   Here HTML (Hyper Text Markup Language) on port 80 was king, the brain child of Sir Burners-Lee and embodied in all its graphic beauty by Marc Andressen.  However it also shared the electronic super highway (yet to become a freeway) with its country cousins Telnet and FTP (File Transport Protocol).  However as sung by the Kingston Trio with poetic license “where have all the protocols gone” as today they don’t seem to be around.

As the century clock ticked over, the internet saw the infusion of peer-to-peer traffic at the hand of Parker and Fanning which nabbed the internet with a torrents of bits and bytes many which were composed by Metallica.  However this dog too has seen its day, as it grows long in the tooth its shaggy appeal seems to be fanning as who wants to pine for the latest Hollywood falsehood when you got the real McCoy on YouTube where Lady Gaga and Justine Bieber are battling toward the 1 billion view mark!

Today as you wake, the alarm clock that once graced your night stand is now gone while replaced by Pandora as it streams from your new Bluetooth speakers driven by the alarm of your iPhone.  You roll over and slide your finger process the glossy screen to access your e-mail via an application as you see your mother in laws plane from Florida has landed via a trip-it notification (yes another application).  As you wipe the sleep from your tired eyes, and wander down stairs to grab your iPad where a quick tap of the screens starts the coffee maker via X10 (another app) while double tapping the home button you shoot over to the USA App and check out the headlines.

In short we are in an App based world today and the browser is now a thing your parents use much like that tan station wagon they used to drop you off at school in and most likely is still sitting in the garage as dad just can’t part with it.  On the surface this all sounds good however the internet as we know (hint Google) is based upon the browser model of click based advertising being to sell the belief that with a universal aquarium such as a browser means everybody is only one click away from buying everything!   Talk about a fleecing in concepts much like our old friend the side show snake oil salesman of a day gone by as Google is happy to sell you an ad word today for the promise of a click tomorrow, as my friend Wimpy was fond of saying.

However what does that mean for all the economic models which underpin the internet world of your children, with the browser now becoming as popular as yesterdays newspaper how will companies sell the hope of a “click”, a glimmer of a sale when all you have is a banner across the top of a streaming video which your just ignoring any way?

The mobile world is upon us and with the rise of the App something has to give and it appears the venerable browser has drawn the short straw of the lottery and while the sound of the Google database servers may not be spinning into silence, just yet.  The colorful Google logo just doesn’t seem to be seen as much as it was before as it appears to be heading the way of the Maytag repairman.

About Joseph Campbell

As a strong believer in the fact that "people work for people", it has been a life driver to better to understand the complexities of the various aspects which drive efficiency within this axiom, especially the concepts of leadership. Supporting this, I have been fortunate enough to having experienced this as leader on a global basis over the last decade and half. During this time it has been clear there are three core drivers being Life, Leadership and Economics.
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