It’s coming are you ready? Oops should have started with “what are you ready for” as for some time now I’ve been writing about the rise of the cell phone as the cornerstone of our modern life and Detroit is now getting on the band wagon too it seems. There’re embracing this “new technology to join our cars with our phones as the auto producing community is starting to put two and two together for a winning combination. As a USA Today story captures that automakers are tapping into the smart phones to get the web into your car.
Why is this so important you ask, well the first piece of the puzzle is our drive for “individuality” as we don’t want to be tied to a carrier for too long as there are too many [carriers] for too good of a time and the “handset is king” anyway. So we want to limit our “carrier monogamy” to the shortest time span possible because our perceived relationship is built with the device we “touch” (the handset) as opposed to the invisible wire which binds us.
While the reigning (handset) king is the Apple ™ iPhone, many of the Android competitors are ramping up as it’s down to a race of how much can you pack into how little space. In past posts I’ve waxed about the vision of the cell phone becoming our unifying device. As it can get me on a plane, buy me a Starbucks coffee as well as show me a movie. This is a lengthy list just short of washing my and car and will bet that someone is working on this problem as hey, we even have small helicopters which we can fly with them!
However now Detroit, Motor City is finally getting in on the game by linking the car to the phone to stream audio from Internet radio stations such as Pandora, as well as provide directions, find us a restaurant and read us our e-mail. Without question this is a welcome paradigm shift from the service(s) which built the phone into the car, while novel in their time. The rigidity of such systems is showing their growing long in the tooth if you will as why have multiple carries?
We as the consuming public want or should to phrase it better, “need” to have a “buy once technology”. As the effluency no longer exists in our society to allow for multiple buys of the same items over again and again as such an example would be records to 8 tracks, cassettes, CDs then mp3s.
Here the expansion of short range technologies such as “Bluetooth” is driving the interconnected world with their relatively high bandwidth, low power consumption connection which allow for novel applications. However one of the most practical has to be the recent “data” integration with the American love affair, yes our automobiles. As in the past we could place phone calls and that was about it, however today we can stream media and vehicle data which are extending the general application of the “cellar concept” as with various technological components fixing together much like Lego blocks in a ad-hoc manor.
My guess is our automobile-ing future is now riding on the Internet too physically as well as metaphorically, so now we will not only top off the tank, we will also connect up the car…