Do you remember the days when you use to just get into your car to go somewhere? Those were the days, the concept of the car was simple, you just got in and drove it to where you wanted to go, what could be easier?
Well those “simpler” days are gone, today’s automobiles are no longer just a means of traveling from point A to B, no my friend they have evolved into a mobile “venue“. In a prior post, I wrote about the concept of “venues” being the future of media revenues and your car just happens to be one of them.
My wife for years has had OnStar ™, and reveled in the safety she felt from having it able to call for her in a monument of need, however her new car selection took her even further into the “venue” concept this time as not only does it have an OnStar ™ like service, it also has satellite radio, iPod connection, SD/USB reader, GPS, video input, and Internet access point! The vehicle has more entertainment capabilities then my living room!
Where is all of this taking us (insert humor here), it’s merging the information super highway with the real life highway and consumerism. As everything we do is about creating value either perceived or real to make a buck as that is the hamster wheel we all live on. With this and the car as a “venue” we will start to see media packages bundled with the car, music, videos (while in Malaysia a couple weeks ago I saw an ad for an in car satellite TV!), news feeds and Internet bandwidth. Car companies will have media delivery arms which will package content especially formatted for consumption in the vehicle in a safe yet appealing manor.
Hey, what about that dash? When is the auto industry going to lose it (the dash that is) and take a page from the iPhone/cell phone play book and make some real coin and save some money too? Be it LCD or digital ink, I want to be able to pay 99 cents and download new dashboard skins on a whim! Have also companies taken note of the success of the apple App Store? Hey a car companies sells a car once and then hopes to make a little, yes a little on selling parts and service. However that is so old school, get with the age of “micro” purchases as all of the 99 cents adds up fast, then you couple in media and as fast as Detroit’s own Deadly Teddly can say Wang Go Tango, you have a new annuity based income engine built for pennies on the dollar. Just remember it’s not your Dads automobile any more, it’s your “venue”….